UP DATE: NFL reporter takes a shot at Dallas Cowboys owner Jerry Jones’ commitment to winning a Super Bowl…

After paying $140 million purchasing the team in 1989, Jerry Jones of the Dallas Cowboys saw the legendary NFL

team win three Super Bowls by 1996. Jones’ business is doing well while the Cowboys’ NFC championship drought

gets closer to thirty years.

Under Jones, the Cowboys’ franchise has undergone significant upheaval. Jones owns AT&T Stadium, which has

earned the moniker Jerryworld and is regarded as one of the top NFL stadiums in 2024. In the meantime, the

franchise value of the team has skyrocketed from $784 million in 2002 to almost $9 billion at this day.

The Cowboys haven’t had much success on the field, despite being one of the most profitable teams in America and

one of the most well-liked teams in professional sports. Dallas last made it to the NFC Championship Game on

January 14, 1996. The team has missed the playoffs eight times since 2010.

Veteran NFL reporter Peter King gave Jones credit for performing so well in the bidding process to host World Cup

games at AT&T Stadium in his most recent Football Morning in America segment. King, meanwhile, also used it as

an opportunity to criticize Jones, pointing out that while the Cowboys continue to struggle in the postseason, Jons’

business is doing quite well.

“Silly.” Even after suffering one of the worst losses of his ownership, and even after the wildly unpopular choice to

retain Mike McCarthy as coach, the Jerry business is growing. Jones adores the Cowboys, but he also adores the

Cowboys’ business, possibly even more than the Cowboys themselves.

As a company, the Cowboys are doing quite well. The team’s fame generates

enormous money and television ratings, ticket prices are at an all-time high, and

AT&T Stadium has the highest average attendance in pro football (93,594).

Jones, 81, is alleged to have put branding and financial gain ahead of success. In

addition, the owner of the Cowboys has demonstrated an extraordinary level of

commitment to his coaches and players. For example, Jason Garrett was retained

for ten years in spite of the team’s 2-3 playoff record and seven missed postseason

appearances.

Jones made it apparent that winning a Super Bowl was the goal when Mike McCarthy was brought on as Garrett’s

replacement. Rather, Dallas has won three straight 12-5 regular season titles and has a 1-3 postseason record to show

for it.

It was anticipated going into this season’s NFL playoffs that McCarthy would need his team to do well in order for

him to stay in the game. Rather, the Green Bay Packers humiliated Dallas at home, and Jones pledged right away to

bring McCarthy back a few days later.

Even though Jones will always defend himself against criticism, concerns about his genuine dedication to winning a

Super Bowl will persist due to his allegiance to players who have underperformed while his team’s revenue and

franchise value have skyrocketed.