The Tennessee Volunteers are the subject of an ongoing NCAA investigation into claims of NIL deals, it was revealed
on Tuesday. As a result, according to The Associated Press, the attorneys general of Tennessee (as well as Virginia)
have launched a lawsuit against the organization that oversees Division I collegiate athletics.
The NCAA is “enforcing rules that unfairly restrict how athletes can commercially use their name, image, and
likeness at a critical juncture in the recruiting calendar,” according to the lawsuit filed by the attorneys general. They
contend that the Sherman Antitrust Act of 1890, which outlines the principles of free competition for people involved
in business, has been broken by the NCAA.
In 2021, the NCAA permitted players to receive compensation based on their name, image, and likeness (NIL). They
have also made the transfer portal more easily accessible. The recent decision has had a significant impact on the
college environment. Players are increasingly signing brand deals prior to taking snaps, multiple-time transfers are
the standard, and conference restructuring will provide teams with new difficulties. But according to the NCAA,
player remuneration has allowed the Tennessee football team and its booster-funder NIL group to profit illegally.
Donde Plowman, the chancellor of the University of Tennessee, accused NCAA president Charlie Baker in a letter
that the organization does not give schools any guidelines on non-instructional lying. According to Plowman, the
NCAA still contradicts itself when it comes to policies involving NIL transactions.

The NCAA has previously criticized the Volunteers football team for their NIL. They paid over $8 million in July of
last year to settle over 200 violations committed while Jeremy Pruitt was the head football coach of the Tennessee
Volunteers. Recruiting contracts, lunches, and overnight stays in hotels were among the infractions.
The UT supporters are still holding out hope that quarterback Nico Iamaleava, a top prospect, is unrelated to the
latest accusations. Next fall, the Californian will begin his second season under Josh Heupel. In the Citrus Bowl, he
completed 12 of 19 passes for 151 yards and a touchdown against the Iowa Hawkeyes. In addition, he ran 15 times for
27 yards and 3 touchdowns. Joe Milton will be replaced by Iamaleava in the upcoming season.