The offense that lost a national title season will be led by new offensive coordinator Kirk Campbell of Michigan, who will replace the starting running back, quarterback, offensive line, and the top two receivers.
During a personnel and coaching turnover-filled offseason, Campbell conveyed his message to the Wolverines.

Campbell joked about the current depth chart, saying, “Everyone’s No. 1.” “I’m not in a position to say who will undoubtedly receive the opening snap in spring ball.”
Campbell led Michigan’s offense as its quarterback coach in 2023 after serving as an analyst in 2022. He discussed what to anticipate from the Wolverines this autumn in an interview with “In the Trenches”:
When you inquire, “What kind of offense are you going to run?” I firmly believe that. How do you intend to appear? The first thing a strong offensive coordinator must do is evaluate the team, identify their finest players (which I think I do well), and then place them to maximize their potential. Let us take a moment to revisit Roman from last year. Roman moved so quickly that it was impossible to catch up to him. So we had to figure out how to avoid touching him before the photo was taken. Who will be the starting quarterback this season Let’s make sure we highlight his strengths so he can perform at his best. Donovan: excellent out-of-backfield receiver as well. Arrange him in a line there. How can we position him so that it works out well for us? I can proceed through the list. Colston Loveland is an exceptionally skilled football player. In order for us to succeed on Saturdays, let’s make sure that our offensive strategy revolves around our essential players.

I just believe that our offense benefited from placing him in those circumstances because of his poise, athleticism, and awareness of the playbook. And he was radiant. He had two particularly big, explosive plays: one in the National Championship Game versus Ohio State that really ignited the second half. For us, he had a good run. That, in my opinion, explains why he was able to excel at those times. Like the other men, he has prepared himself throughout the season as though he were the starter. And in that instant, he was able to be the appropriate guy. He sustained a knock in the middle of the season. His time was restricted because of this [in 2023]. Simply said, the offense’s understanding must continue to increase. In terms of our goals and methods, particularly in the throw game, he most likely has the clearest understanding of what we’re trying to do when he returns to the room. He is devoted to what he does. He puts a lot of effort into improving his technique and timing as a thrower, and I simply want to see that progress continue.
It seems like there will need to be a more prominent leader in that room. We lost a great deal of our offensive leaders. Among them are Trevor Keegan, Zak Zinter, and Blake Corum. We are therefore searching for a leader to stand up and take charge in the quarterback room. Not every one of them needs to speak up, but someone has to represent them on the field.