Red Bull has agreed to the largest apparel contract in Formula One history, valued at over $200 million.
Red Bull and precise performance sportswear company Castore have inked a record-breaking gear agreement worth
over $200 million ahead of this weekend’s Saudi Arabian Grand Prix. The Milton Keynes-based team’s partnership
with Castore, which started at the beginning of the previous season, is being extended with the largest agreement of
its kind in Formula One history.
Christian Horner, the CEO and principal of Red Bull Team, commented on the agreement, saying: “We knew we had
found a partner whose commitment to innovation and advanced engineering matched our own when we started
working with Castore last year. Our trust in them to deliver performance improvement has only increased over the
past 12 months, which has led to this record-breaking new agreement.”
We’re also happy that Castore has continued to support the team through our involvement in F1 Academy. It’s an
innovative concept as well, and it’s a big plus that Castore will be supporting our drivers in that series.
Due to an extended partnership, Red Bull and Castore will both be featured on Red Bull apparel worn by current
World Champions Max Verstappen and Sergio Perez, as well as on the Red Bull Academy Program for the 2024 F1
Academy season. Red Bull is based in Manchester.
Red Bull has three drivers in the all-female F1 Academy series: Emely De Heus and the sisters Amna and Hamda Al-
Qubaisi. Every driver will have a Castore logo on their racewear.
Tom Beahon, co-founder of Castore, remarked, “We’re thrilled to have expanded our partnership with Oracle Red
Bull Racing.”
“The duration of this agreement speaks to our commitment to Oracle Red Bull Racing’s goals to continue their
charge to more wins and titles and demonstrates the trust they have in Castore to deliver products that help optimize
the performance of the entire team.”
